AI Quit Coach
An AI powered stop smoking tool, delivered through WhatsApp
WHAT IS OUR QUIT COACH?
Building on our successful council-led collaboration using AI to improve access to Adult Social Care (ASC) information and advice, we are now supporting Public Health (PH) colleagues to address key challenges, one such key challenge being smoking cessation.
The AI-driven approach acts as a ‘1-on-1 health coach’ for people who sign up to the programme, to support smokers in their journey to quit for good based on proven offline practices and a long standing successful SMS approach. With the AI coach fed by advice and guidance from health experts and accessible via WhatsApp 24/7, regular contact with the client offers clear advice and support to keep them on track with their goals.
Building on the foundation laid by our work on Aida and service design in Medway, we are engaging with Public Health teams on this innovative approach. By harnessing this AI technology, our Quit Coach is a scalable solution, with the potential to reach a wide demographic – as well as some hard to reach groups – in new and engaging ways. Integration is also available with existing CRMs or as a standalone service, allowing for flexibility when deploying the tool, which offers a wealth of detailed data for further review and follow up, with support provided by the technical partner (Bullet) when required.
PERSONALISED
Our AI-powered quit coach tailors its guidance to your unique needs and preferences, helping you quit smoking on your own terms
24/7 SUPPORT
Your quit coach is always available 24/7, offering support and encouragement whenever you need it, to keep you on track
QUICK & CONVENIENT
Access your AI-powered quit coach directly through WhatsApp, a platform you already use every day. Quit smoking conveniently with nothing to download
PROACTIVE HELP
Don’t wait for cravings to occur. Your Quit Coach predicts what you’ll need next and delivers helpful tips to keep you focused on your goals
QUIT COACH BENEFITS
Proactive guidance
Rather than waiting for cravings to hit, your bespoke quit coach anticipates your needs and proactively delivers helpful reminders, motivational messages, and coping strategies to keep you focused and driven.
24/7 craving support
Cravings can strike anytime, anywhere. Your quit coach is always on call, offering encouragement, distraction techniques, and personalised tips to help you stay smoke free.
Progress tracking & motivation
Your quit coach tracks your smoke free journey, offering encouragement and personalised feedback along the way. Stay motivated and witness your progress unfold!
Progress tracking & motivation
Your Quit Coach supports you on your smoke-free journey with motivation and feedback. It tracks progress, offers guidance during challenges, and celebrates milestones.
Expert backed techniques
The guidance and techniques offered by your quit coach are based on proven scientific methods for quitting smoking, increasing your chances of success. You’ll also be able to order your NRT products to support your quit journey.
Interactive challenges
Quitting smoking shouldn’t be dull! Your quit coach keeps you engaged with interactive quizzes, challenges, and activities designed to keep you motivated and focused on your smoke free goals.
COUNCILS ON BOARD WITH QUIT COACH
APP COMPARISON
MEDWAY COUNCIL CASE STUDY
Your Quit Coach: A stop smoking companion
An AI powered stop smoking support tool, delivered through WhatsApp
Medway Council is piloting a new AI-powered companion, available through WhatsApp, to provide users with the right support on their path to a smoke free future. The tool supports 140-180 quit attempts per year, delivering advice, support, encouragement and motivation that has been specifically designed by experts in the public health team.
All of the communication, advice and engagement is delivered via a WhatsApp chat, which is a popular and familiar channel. Aimed to be a quit coach ‘in their pocket’, the tool allows follow ups to previous conversations, routinely checks in with the client and ensures they feel supported and heard.
Medway has built the system to directly import data into their CRM, ensuring a seamless and robust process with their users. All quit data is held securely away from WhatsApp regardless of CRM integration.
Medway already has a similar AI driven approach to support breastfeeding mothers in their community, and have gone live with the Stop Smoking Coach. Other councils are giving unpaid carers and people who need Adult Social Care support access to trusted information and advice via this AI approach.
THE QUIT COACH SIGN UP PROCESS:
1.
Sign up: Clients sign up via a simple online form.
2.
Customise your companion: Clients then choose a personality for their AI coach that reflects their needs and preferences; this could be empathetic and supportive to more official and prescriptive.
3.
Start your journey: Daily support, reminders, as well as personalised tips and resources are then delivered straight to the client’s WhatsApp chat.
 “As a public health team, we’ve always embraced technology that can help support our interventions. Our “Text to Quit” service has been running for over 5 years now, supporting people on their journey to quit smoking. With the arrival of AI it made sense to explore how this technology could enhance this successful service. Last year we piloted use of AI within the Infant Feeding support service and the potential was massive. Through WhatsApp, we have the chance to support residents on their health journey and Bullet have been brilliant in understanding our needs and applying their AI tool to our needs. We are so excited about our new AI powered Quit Coach, and the support it can offer.”
– Scott Elliott – Medway Council
