Commitment from the Head of Comms, Head of IT and Chief Executive.
Your organisation will need to assign a representative/ decision-maker/ subject matter expert to liaise with our production team for the duration of the project, ensuring the content meets your organisation's requirements. That person might be a senior representative from IT and/or an in-house cyber security awareness specialist. They will need to be a confident decision-maker and creative thinker.
One-day initial scoping workshop with all partners to:
Outcome = agree common themes.
The outputs from the scoping workshop, plus additional research, will then go into creating the first draft of the re-purposed material, with additional written content.
This draft script would be circulated to all partners and agreed/edited, via an online collaboration tool.
Outcome = circulation of new script, including re-purposed material plus up to 10 minutes of new material.
Following collaboration and editing, through iterative drafts, the script is agreed and signed off by partner councils and 'locked'. This is a production milestone – any change requests to the script after this point must be agreed by all parties and additional fees will be incurred.
Outcome = agreed and locked script.
We will record tests of script readings from a selection of voice-over artists and circulate them to all partners. Once a voice is agreed, we will contract the voice-over artist to deliver the entire series. This is a production milestone – a change to the voice casting will require a complete re-record/edit and must be agreed by all parties and additional fees will be incurred.
Outcome = agree the voice-over artist.
The locked scripts are recorded in a professional broadcast studio and edited to music. These will form the basic soundtrack of the finished films, to which the animations will be timed.
Outcome = agree and lock the finished voice/music audio tracks.
This is when we start creating our "characters" and the visual look and environment of the animations. Following various tests with the BBC, we established that a "hero" character works well as the representative/advocate of the audience – a non-racial/gender/class specific character that travels on a journey through each film and around which the events in the film happen.
Outcome = agree and lock visuals of the characters and environment.
An initial draft of each film is created for each partner, giving a high quality, but not entirely fluid, visual guide. These guides do not have all of the final movement detail – just static scenes and moments with some animation to show progression from one scene to the next.
Outcome = agree and lock visual progression of each film.
Animation detail is added and movements refined. At this stage, edits are restricted to small detail changes and refinements. We allow for 2 sets of change requests from partners.
Outcome = agree visuals of each film, in preparation of final animation.
Following notes and change requests from partners, the final animation is rendered and locked. This is a production milestone – a change to the visuals after this point will require editing/rendering and subsequent editing of the sound design. It must be agreed by all parties and additional fees will be incurred.
Outcome = final animations of all 10 films rendered.
Visuals are given extra life by audio embellishments and sound effects.
Outcome = agree and lock sound design of each film.
Visuals are rendered in final quality and sound is mixed and balanced.
Outcome = final delivery of partner films.