Lead Organisation: LookingLocal


Project contact: Nic Colley

Email: nic.colley@lookinglocal.gov.uk


Project Synopsis


People who are active and undertake regular physical activity are less at risk of developing complex health conditions, such as Type 2 diabetes, heart disease, stroke and depression. Locally this means a reduction to early mortality rates and a reduced financial burden to the NHS and other local health and care services. This is why Kirklees Council has invested in ‘Everybody Active’, a digital platform that will support residents to improve their levels of physical activity.


Kirklees’ Public Health department, a number of CCGs, plus mental health and primary care partners have already invested over £600k in the CBT-based (cognitive behaviour therapy) platform ‘My Health Tools’, which aims to support people living with long-term conditions to self-care. A further £150k investment from the Public Health department has allowed Kirklees to now shape this platform for the purpose of supporting increased physical activity - Everybody Active.


Using the same CBT principles as My Health Tools, Everybody Active will feature challenges and targets, which will help in creating positive long-term behaviour change.


To support the development of Everybody Active, and develop broader take-up, Kirklees are looking to generate investment from other interested local authorities. Contributors will not only see the technology implemented in their local area, but also get a seat at the table shaping and steering the future direction of the platform.



Progress so far...

Everybody Active Dashboard

Personal targets and recommended content

Business Case

Local authorities have to consider the cost of not investing in inactivity. According to the National Institute of health and Care Excellence (NICE), inactivity is costing the national economy in England £8.2 billion per year. For local authorities, the cost of inactivity on average is £18 million per 100,000 people per year. These costs come from the direct impact inactivity has to increased likeliness of both physical and mental ill-health and the associated costs this has on public health services.


Reducing physical inactivity by just 1% over a five-year period would save the UK economy £1.2 billion. If every local authority was able to reduce inactivity levels by 1% year-on-year over this five year period, they would save local taxpayers £44 per household. In 2013/14 local Public Health departments spent 2% of budget on addressing inactivity. The figures above are a clear indication that reducing inactivity needs to become a bigger priority.


As well as Public Health, Sport Partnerships are also realising the impact of investing in efforts to increase activity. In its Sporting Future report, Sport England made clear that “the biggest gains and the best value for public investment is found in addressing the people who are least active.” There are greater benefits and gains in increasing the activity of those who are completely sedentary, rather than those who are already active.

The majority of people understand that exercise is good for them, and most will appreciate that they need to do more. Therefore, the challenge is to break down the barriers of entry to sport and activity, rather than promoting physical activity. Everybody Active uses a personalised approach to understand individual challenges, suggesting suitable  targets specific to that person’s needs.


Project Description

Everybody Active is an online platform based on the same underlying principles as the Kirklees Council ‘My Health Tools’ product.


For all local authorities that implement Everybody Active, the platform will include the following:


  • Stages of Change Assessment - helps the user to understand how ready they are for change as well as enabling the platform to make appropriate suggestions
  • Holistic Needs Assessment - supports the user in thinking more widely about their life and how it affects their ability to be active
  • Target setting - supports the user to set appropriate Targets to increase their activity
  • Dashboard Tools - once a user has gone through the initial assessment and goal-setting they can create a secure, personal account and with access to a range of other tools including:
    • Recommended content - personalised content recommendations (Articles, Videos, Support Organisations that could help the user achieve their goals) based on their challenges, targets and Stage of Change
    • Journal - a user can add notes to help document their achievements and how it affects them
    • Assessments - users can re-assess the impact of their challenges as well as their confidence to overcome them
    • Timeline - users can see a timeline of their recent activity in Everybody Active. This can help to visually highlight the ups and downs of their various touch points (interactions
    • Social Support - users can connect with other users to create a ‘circle of support’ if they have agreed to be ‘recruited’. Individuals are totally in control of what they share with other users (i.e. what challenge, long-term goal, target they are focusing on) and users are unable to comment directly on anyone else’s choices/options
    • Target Achievement/Award - once a user has achieved a target they can flag this in their Dashboard and it is added to their ‘Trophy’ cabinet  


Other value-added features included:

  • Integration with Google Analytics
  • Management Information / Reporting Tool
  • Mobile Optimised
  • Complies with level AA of the universally recognised Web Content Accessibility Guidelines (WCAG) 2.0 (matching GOV.UK design guidelines)

What type of organisations do we think this innovation would suit?

  • Local authorities - Public Health, sport partnerships
  • Health Sector - GP Federations, CCG’s, NHs Providers
  • Charities focused on physical activity and long-term health conditions
  • Health insurance companies

What are we asking for?

  • In order to implement the platform locally to each individual local authority we believe there would need to be 8-12 weeks of analysis work to establish local needs and content
  • We believe a minimum of five LAs are needed with a maximum of ten
  • Involvement from Physical Activity manager and officers to gather local content
  • Involvement from Physical Activity managers and officers for several scheduled meeting to discuss the 2nd development phase


No of partners involved

Core Costs (per organisation)

Local costs (per organisation)

Cost (per organisation)


























Time Frames

Work in Kirklees on the Everybody Active solution is already underway, with early rollout dates scheduled for autumn 2016, and a full scale deployment by Jan 2017.


For other organisations there are two distinct phases to the work. Firstly the analysis phase ensures that the local implications for implementation are properly considered. Local initiatives, content and related pathways need to be reviewed and implications for staff, local marketing, etc, are needed to ensure successful outcomes. This in turn produces a clear implementation plan. This phase would take between 8-12 weeks depending on the number of partners involved.

The second phase - Implementation - would take between 12-16 weeks. A precise plan and associated dependences would be developed and shared with all partners. We strongly advocate the use of ‘Agile’ to develop and implement our technologies - further details around this can be provided if required.


Related Projects/Works of Note:

Kirklees Council deployed the My Health Tools platform to support people in Huddersfield living with long-term conditions in September 2015. The Everybody Active platform is based on the same CBT principles as My Health Tools that look at challenges, targets and recommendations. Follow this link to see the My Health Tools website. Further details on how the platform works can also be found here.